Digital Signage - Shifting Paradigm

Digital Signage

Drastic but needed shift in your Business Model !

Chances are you've heard something about digital signage. After all, it's become something of an industry buzzword, if not the next big thing, at least for display makers. And why not? Digital signage has cachet, a glamour that suggests that every retail store, cinema complex, or transportation terminal can be as bright and eye-catching as Times Square or Tokyo's Ginza District.

Digital Signage

Digital signage technology can drastically change and improve the way your company interacts and communicates with your customers, alllowing you to deliver personalised, instantly updatable messages when and where they are at their most effective – all whilst reducing your costs and increasing your revenues at the same time!

Whatever digital signage may have been before, there are reasons to start taking it seriously now. If nothing else, digital signage enforces a SMART choice to work with an experienced systems integrator such as ConeXus World.

Depending on the needs of the client, digital signage configurations can range from the straightforward, such as standalone kiosks, to a complex system infrastructure controlled by dedicated software and running over a wide area network. However, just about any infrastructure — whether it's that single point kiosk, a cinema complex, a shopping mall, or a major sports arena — will involve a few basic components, all included in ConeXus World’s portfolio of technology solutions.

The larger the signage configuration, the more complex the server infrastructure needs to be Generally speaking, control of digital signage infrastructure, especially larger ones, is done over a network connection that allows remote access, updating, and monitoring of signage infrastructures. It's possible to use optical media, as might be the case with kiosks, but with network technology becoming quite robust, it usually offers the most flexibility.

ConeXus World provides you that excellent mix of knowledge and expertize on Networking , Digital Signage Infrastructure and IT technology, baseline for quality DS deployment. Furthermore through our Global footprint ConeXus World assures corporate standard installations even in your most dispersed environments. This leads to predictability and manageability of your Digital Signage environment wherever it is located.

Wherever customer targeting is crucial, digital signage is on the rise. European digital signage installations are forecast to grow by 144% over the next three years, and show little sign of slowing down after that, according to a recent in-depth survey by POPAI. On average, digital signage solutions deliver an 18% increase in sales, not counting the many intangible benefits of an enhanced customer experience, better service and brand awareness. The applications are endless and so are the opportunities. Let’s talk today !


Benefits

Digital signage is THE way forward for customer communications in the 21st Century.

Digital signs allow you to get your message to your customers at exactly the point where they are most likely to make purchasing decisions, at precisely the most effective time in their shopping experience. So your profits go up as your costs go down!

The use of an experienced service provider will only enhance results in qualified delivery and cost redicution

Efficient communications

 In a world where news travels fast, you want your message to travel even faster and with digital signage your message can keep pace with the hectic modern consumer life.

 Whether you want to communicate the latest in-store promotional deals to your customers or keep travelers aware of timetable changes, digital signage provides the ultimate flexibility in keeping your message up-to-date, with real-time monitoring and updating.

And what's more, because digital signs can be put in any place, you can get your message across while your customer is simply walking about.

Return on investment

A vast number of purchasing decisions take place at the point of purchase, so what better way to increase your sales than target your customer just at the point when they are most likely to buy and make more impulsive purchases!

With audience measurement and precise content targeting, you can reap a return on investment by using digital signage to deliver a better customer experience to your clients and persuading them to buy more with you rather than your competitors.

What's more, third party advertising can enable you to take advantages of a whole new revenue stream, helping your bottom line substantially.

Customer experience

Digital signage can create just the right atmosphere to encourage a customer to stay with you, spending more of their time and money. Keeping your visitors informed of the latest news and local information while they’re doing on their way is a great way to deliver a better customer experience, where they are informed and up-to-date.

With some nice content, you can also keep them entertained as well, so if they have to queue at any time they won’t perceive the wait and won’t get at all frustrated.

Digital signage can create a relaxed ambience more conducive to spending money, so by delivering a better customer experience you can also reap financial benefits at the same time.

Digital signage technology can drastically change and improve the way your company interacts and communicates with your customers, allowing you to deliver personalized, instantly updatable messages when and where they are at their most effective – all whilst reducing your costs and increasing your revenues at the same time!

Digital signage technology can drastically change and improve the way your company interacts and communicates with your customers, allowing you to deliver personalized, instantly updatable messages when and where they are at their most effective – all whilst reducing your costs and increasing your revenues at the same time!

Change is in the Air

Mobile digitalized screens delivers a level of flexibility, reliability and cost management that makes it a compelling option for the digital signage market.

Read more in our tab Solutions / Mobilized Digital Screen to Enhance Digital Signage