Mobilized Digital Screen to Enhance Digital Signage
Change is in the Air !
Mobile Content Management and Screen Engagement deliver a level of flexibility, reliability and cost management that makes it a compelling option for the digital signage market.
More than two-thirds of the world’s population owns a mobile phone. In fact, in the Western world, the number of active mobile phones often exceeds the population of a country! Yet much of the impact of the mobile industry is still to come and is likely to be away from ‘person to person’ communications. Machine-to-machine mobile communications are increasingly being used as an effective solution for the remote delivery of content and data. ABI Research predicts that this market will experience a rapid growth in the near future; from 71 million connections today to 225 million by 2014.
The Benefits of mobile
Mobile allows Digital Signage content to be remotely updated in previously impossible situations.
The benefits of mobile are simple to understand. Mobile networks are available everywhere and are easy to access. Mobile therefore provides an alternative opportunity where it is difficult or inaccessible to deliver traditional wired communications, such as remote sites or areas where wires would cause a hazard. These advantages can provide the digital signage market with opportunities to deliver new and compelling communications where previously it was not possible to do so.
The changing face of Digital Signage
The digital signage market is changing: opportunities to deploy digital signage are often outside of the traditional fixed site or may even be on a temporary basis. Digital signage owners are looking to deploy solutions that have increased flexibility i.e. that can be used in multiple sites and for various tasks. In these circumstances mobile offers a new level of flexibility to save time and money.
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Mobilize Your Digital Screen
Mobile Ad Tagging
- Coupons
- Instant Wins and Sweepstakes
Content Delivery
- Video
- Product Directory
- Retail Planogram
1-to-1 Marketing (Mobile Doorbell)
- From screen to 1-to-1 sales process in a single step
- Ask the Expert
- Text in questions to be answered by experts
From Screen to Commerce
Mobile Transactions Consumer can go from screen to purchase with incentive to act immediately
Reservations and Appointments Intelligent routing of consumer request to capture consumer when stimulated
Mobile Guides Put a product/retail directory in the palm of their hands
Mobile Loyalty Program Integrate Loyalty Card with our engaging Mobile Wallet
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Mobile offers huge potential savings for deployers of Digital Signage in retail.
If we consider a retail chain that wants to deploy digital signage but only in a number of its sites - mobile communications enable the retailer to move digital signage around the portfolio of stores quickly and easily without incurring the costs of fixed line communications in every store. The internet connection to manage and control the delivery of relevant content can literally travel wherever the screen goes.
This year alone, interactive mobile advertising is set to grow by over 40%. ConeXus World and Gold Mobile have a suite of “in-the-moment” consumer engagement programs that will allow you to profit from this trend; turning your digital screens into an interactive medium, increasing both consumer and advertiser value.
ConeXus World has always been about providing our retailer customers with superior results. Adding real-time mobile engagement as part of the deployment of digital signage solutions provides an unparalleled consumer experience and return on investment for our customers
The GoMo Mobile Platform and suite of software-as-a-service mobile applications enable retailers to convert their passive digital screens into immediate consumer engagement and transactions. GoMo for Retailers enables:
- GoMo Promo – easy management and publishing of thousands of location aware incentives and coupons using 2D Mobile Barcodes, SMS, Mobile Web, and APPs
- GoMo Directory – quick creation and deployment of a retail planogram and directory per store; capable of mCommerce
- GoMo Campaign – immediate consumer opt-in into a location aware and segmented database for highly personalized ongoing multimedia communications
Retailers can use these new mobile digital screen capabilities to increase same day transaction volume and basket size, and GoMo can seamlessly integrate with the retailers existing card program and POS system.
ADVERTISER BENEFITS
- Create immediate consumer engagement
- Use mobile call-to-action and incentives to actively drive consumer toward purchase
- Go from digital screen content to consumer transactions in minutes
- Build contact database and enhance consumer relationship
- Now consumers can share the content on the screen with their friends and family extending the reach and effectiveness
- Improve overall Return on Advertising Investment
CONSUMER BENEFITS
- Ability to learn, share, and act
- Immediate gratification via coupons, discounts, and incentives
- Simple and convenient to make an appointment, reserve an item, or purchase a product
- Enable consumers to opt-in to receive valuable content and incentives on an ongoing basis
